AMADI is small by design. We believe that every journey should feel considered, coherent and personal.
The people behind AMADI are the ones who make that possible. The team helps shape each journey with care – from long-standing relationships across Africa to the practical details that keep everything running smoothly. Together, we work to create journeys that are considered, responsible, and connected to the places, wildlife, and communities our guests experience.
Raphael founded AMADI in 2019, building the company from a long-standing family passion for Africa. Having travelled across the continent for over 30 years, he brings deep, first-hand knowledge of its landscapes, cultures, and people. He continues to spend several months each year travelling across Africa, personally visiting new places, experiences, and properties to ensure every journey reflects thoughtful and carefully considered moments.
His approach is guided by curiosity, relationships, and a steady commitment to discovery, shaping AMADI through lived experience.
Chloe is the main point of contact once a journey begins, managing all travel details, confirmations, and day-to-day questions with calm efficiency and care.
Warm, upbeat, and consistently composed, she brings a reassuring presence throughout the planning process.
With a background in psychology, she naturally understands the dynamics of different travellers, shaping journeys for couples, families, and multi-generational groups with thoughtfulness and precision. She also contributes to AMADI’s tone and personal touches, ensuring every detail feels considered. Chloe has been with AMADI for almost three years.
Dawn is soft-spoken, steady, and naturally calming — someone whose presence immediately puts people at ease.
With a background in travel writing, she first helped shape AMADI’s tone before moving into travel planning as clients increasingly trusted her judgement and aligned with her thoughtful approach. Today, Dawn is a quiet anchor within the team. She brings a strong With a background in travel writing, she first helped shape AMADI’s tone before moving into travel planning as clients increasingly trusted her judgement and aligned with her thoughtful approach. Today, Dawn is a quiet anchor within the team. She brings a strong sense of beauty, atmosphere, and meaning to her work, always balanced with precision and care. She has been part of AMADI since 2021.