AMADI creates sophisticated yet adventurous African experiences that change the perceptions of travellers and make a positive impact on communities and ecosystems. We are a purpose-led venture committed to net-positive travel; a travel that is respectful, conscious and uplifting – for both travellers and the destinations they visit.


Specialising in Africa, AMADI covers a range of diverse and distinctive countries and regions – offering countless opportunities to explore, discover and connect. Our team uses a wealth of knowledge in luxury African exploration to curate trips that offer stand-out experiences across multiple destinations.


AMADI is a travel company with a conscience. We strongly believe in net-positive travel; where travellers are educated, funds are channelled to the best partners in the industry and emissions are calculated, minimised and offset. With this respectful approach, we believe that the positive impact of tourism outweighs the negative effects.


AMADI Founder Raphael Curiger

As a high-end conservation-led safari specialist, we offer bespoke trips that have been personally designed with each diverse client in mind. Founded in 2019, AMADI is now known for creating conscious high-end African adventures – combining our in-depth knowledge and experience with our continent-wide connections on the ground.

We want travel to be a positive experience for all involved, at every step of the chain. Our goal is that AMADI clients go on to influence others; creating a ripple effect that leads to greater impact and long-lasting change.

Raphael Curiger


To start planning your adventure to Africa, get in touch with the AMADI team. You can also sign up to our newsletter for updates, read our journal or connect with us on social media.